The Effects of Media Characteristics on User Satisfaction: A Social Presence Perspective
نویسندگان
چکیده
With the growing popularity of information and communication technologies (ICT), researchers from information systems (IS) field are increasingly interested in the factors influencing user satisfaction in computer-mediated environment. Drawing on media synchronicity theory (MST), this study explores how various media characteristics influence user satisfaction through social presence. The results from a lab experiment supported our hypothesis and found that transmission velocity, symbol sets and rehearsability were positively related to social presence, whereas reprocessability had a negative effect on social presence. Social presence in turn positively influenced both process satisfaction and outcome satisfaction. Overall, this study contributes to IS literature by providing a deeper understanding on the effect of objective media characteristics on user satisfaction.
منابع مشابه
Understanding User Satisfaction of Instant Messaging Usage: An Empirical Study
The current paper examines user satisfaction with the social use of instant messaging in building and maintaining social relationships among friends, family members and others. By integrating motivation theory with media capacity theories, we developed and tested a research model to explain how the attributes of media capacity (e.g., social presence and media richness) and users’ intrinsic and ...
متن کاملThe Effects of Network Externalities and Herding on User Satisfaction with Mobile Social Apps
Due to the rapid development of social media and mobile technologies, more and more users access social media via mobile devices. Existing research focuses on user satisfaction with either social networking services or mobile applications. Perceived benefits, such as perceived usefulness and perceived enjoyment, are important antecedents of user satisfaction with mobile applications in general....
متن کاملReview and comparison of User Interface Characteristics of (Springer, Elsevier, Ebsco, ISI(WOS) and Ovid) as Perceived by University of Tehran Users
Background and Aim: The present investigation intends to compare and review various user interfaces from user standpoint and to ascertain its linkage with user satisfaction. Method: The research incorporated a descriptive survey of University of Tehran graduate student body. Using a targeted sampling, graduate students from the faculties of chemistry and Biology were selected. The instruments u...
متن کاملSimilarity measurement for describe user images in social media
Online social networks like Instagram are places for communication. Also, these media produce rich metadata which are useful for further analysis in many fields including health and cognitive science. Many researchers are using these metadata like hashtags, images, etc. to detect patterns of user activities. However, there are several serious ambiguities like how much reliable are these informa...
متن کاملInvestigating the Effects of Brand Identity on Customer Loyalty from Social Identity Perspective
A key challenge to brand managers is how to gain a better understanding of the relationship between brand and customer loyalty constructs. Researchers have recognized that brand identity plays a key role in brand management. The purpose of this paper is to investigate the effect of brand identity and brand identification on brand loyalty through perceived value, customer satisfaction, and trust...
متن کامل